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Our pledge for 2021

Our pledge for 2021

As a business promoting natural and sustainable products it has always been our intention to give a portion of our sales revenue to environmental causes. And as we start 2021 it’s time for us to put our money where our mouth is, as it were.


It’s become fashionable among eco-friendly companies to make a pledge along the lines of “we’ll plant a tree for every sale we make”. And while that’s noble, and far better than doing nothing, we think we all need to do more.


There are some incredible statistics out there to illustrate the perilous state the planet is in - global wildlife populations have decreased by 68% since 1970, 96% of the biomass of mammals is now humans and livestock, humans have cut down almost 3 trillion trees since the advent of agriculture, and by 2050 there could be more plastic in the oceans than fish. 


But the one we found most astounding was this. In 1700, 95% of the planet’s ice-free land was either wild or so lightly used it could be classed as ‘semi-natural’. By 2000 only 5% was left.


Think about that. In just 300 years (bearing in mind Planet Earth is 4.6 billion years old), we have completely transformed the natural environment in a way that would make it completely unrecognisable to someone alive at the dawn of the Industrial Revolution.


So while planting trees is all well and good (although some environmental organisations have suggested that allowing trees to regenerate naturally is more beneficial) we’ve decided to do a little more.


Along with planting a tree for every order, we pledge to give a portion of each sale to combating the loss of biodiversity, cleaning up plastic pollution, and helping those affected by the climate crisis - the majority of whom are in developing countries.


We’re currently researching organisations to partner with, but rest assured that this pledge will be backdated to cover all sales. 


We have a few ideas, but if you have any suggestions we’d love to hear from you!

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